4/27/2023 0 Comments Brand ad wars![]() in a very high traffic area of Los Angeles. This follow-up billboard was located on Santa Monica Blvd. While BMW could have chosen to ignore Audi’s attempt to get under their skin, they decided to strike back instead. After a short time, Audi switched out this billboard with the one below, provoking a response from BMW. The drivers of Los Angeles who passed by this billboard on a daily basis had no clue what this innocent and simple outdoor advertisement was going to cause. Audi was the aggressor in the billboard battle and started with the simple billboard below. It all began in a wealthy neighborhood of Los Angeles, California. Let’s take a look at the two sides involved in the Billboard Battle of BMW vs Audi… BMW While this was clearly done for the amusement of the public, the exposure and success was monumental. Never before had companies used outdoor media not just to communicate with the general public, but to purposefully create a conflict between brands. While the Billboard Battle of BMW vs Audi, may not be on the same scale of importance as the decisive World War II battle of Stalingrad, for our industry it was groundbreaking. Ranging from brutal military conquests that determine the fate of millions of people, to a simple sports rivalry of opposing teams, humans always seem to find a way to fight against each other. Want more detail on the who, what and where of personalized advertising? Be sure to check out the full report for in-depth analysis on these insights and more.Conflict always has been and always will be a part of this world. While shoppers are willing to share, a resounding 96% of consumers want brands to be more transparent about the collection and use of their personal data. Shoppers report that tailored content not only improves their perception of a brand, but also makes them up to 40% more likely to engage with ads and more likely to purchase. ![]() In the war for consumer mind and wallet share, personalization is proving key for success. Tailored ads drive brand impact throughout the customer journey.Interestingly, when compared to our 2016 report, consumers showed an increased willingness to share information across every data category. Consumers are willing to pony up a wide array of information ranging from name and email address to product preferences and updates on major life updates in order to get the personalized experiences they want. Shoppers are willing to give brands information access in exchange for relevance.But more importantly, they’re putting the pressure on brands to deliver, with 60% of today’s consumers expecting brands to provide relevant online experiences. 7 out of 10 consumers prefer content and advertising that is tailored to their personal interests and shopping habits. Personalization is now table stakes for brand success.Our latest report, Data Wars, provides an in-depth look at information’s role in the new era of advertising. In fact, when it comes to data, consumers care more about personalization than they do privacy. individuals shows they’re not necessarily more data concerned. Thanks in part to the media coverage surrounding Facebook’s recent Congressional hearings and the upcoming GDPR deadline, consumers are more aware of their digital data than ever before.īut while consumers are more data conscious, a recent survey we conducted of more than 1100 U.S. Data privacy is in the spotlight once again.
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